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Who Is Real Muscle

Real Muscle is a fitness, health, and bodybuilding information publishing company working to make honest, accurate, and evidence-based information easy to find. We are working hard to improve the health and fitness of everyone.

Our mission is to find the most trustworthy science and practical knowledge about fitness, make it inspiring and simple to use, and accessible and free for everyone. We’re focusing on making trustworthy information available to all.


We are committed to providing access to free and ​accurate content, we don't ask for donations, we don't place ads intrusively, and we don't have paywalls. All content on this site is free to access.


Although there is plenty of free information available online, most of it is riddled with ads, not trustworthy, not accurate, or not up to date. Some websites are often trying to sell a product, push a supplement, or take your money.

Our aim is to provide unbiased and evidence-based information (unless stated), as well as free fitness tools to help improve your health. We are fully funded by our visitors via display ads and unbiased affiliate mentions.

Our Values

We have a clear and concise vision of making trustworthy fitness and health information easy to find.

  • No intrusive ads

  • No paywall

  • No biased information

  • Funded by our users via display ads and affiliate mentions

  • Simple and easy to use services

  • Trustworthy, accurate, and evidence-based information (unless otherwise stated)

  • Clear references and citations to all sources

Meet the Team

Billy White

Billy White

Founder, Director, Senior Writer, MSc Kinesiologist, L3 Trainer

Real Muscle was founded in 2019 by Billy White. He is the director and senior writer, he is an ISSA and NCSF certified personal trainer, an AFAA certified group trainer, he has MSc in Kinesiology and Sports Science, and an MSc in Literature. He has written for over a dozen health and fitness websites and has written over 1,000 total articles.

Nathan Lloyd

Nathan Lloyd

Writer, MSc Health & Exercise Science, NASM-CPT Trainer

Nathan Lloyd has completed his ACE personal trainer and group trainer education programs and received a certified trainer’s licence in 2017. He's completed the National Academy of Sports Medicine’s personal trainer program and received his NASM-CPT license in 2015. He also holds an MSc in Health and Exercise Science from the Colorado State University.

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